Choose an angle. Build a campaign brief.

03 : The angles

Choose a starting angle

Example data is in this brief. Replace the sample claims before publishing. I have replaced the example facts

Your input brief has changed. The options below belong to the last build. Rebuild, or return to the built brief before handoff. Either action retains the workspace you leave.

Other supported starting angles

Your selected campaign brief

Choose a set above to review and edit its copy. Choosing another set keeps these edits.

Artwork text

Ad headline (separate from the artwork text)

Primary text

Button label

I have checked this copy against the evidence, kept necessary qualifications and reviewed any buyer-goal wording. This is not platform or factual verification.

Copy campaign briefContinue in Visual Lab

Every set opens its own saved artwork/card workspace. Existing compositions stay as you left them when the brief changes.

How to test them The only real measure

1. Choose distinct hypotheses and record what you are trying to learn.
2. Agree a success measure, comparison and review point with the person running the campaign.
3. Check evidence, destination-page fit and the resulting artwork before publishing.

A reviewed set opens a campaign in the app. Full copy, evidence and Context stay in its brief; artwork and an optional share card each keep their own edits in this browser.